Euromarketing - International Marketing
in the European Environment

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Author: Ionel DUMITRU

Published in: Vol:9 No.1 / 2008

      The Euromarketing concept consists of an international marketing area, used especially in countries members of the European Union or in countries which intents to be a part of the European Union. This concept’s basic and unique characteristic is the same of the international marketing: the standardization of the marketing activities, but we have to point out the fact that is strictly necessary to be adapted to the specific European Union legal framework, in general, and to the specific laws and regulations of every European country, in particular.

Pages: 98-104