Strategic thinking has always played an important role at enterprise level, especially as concerns profitable companies, even if this implies an implicit strategy or, in other words, the influence of the enterprise leaders, which was deprived of formalism, was not based on models of analysis and was not widely communicated.

      The article deals with the analysis of the main variables that significantly influence the competitive positioning of the companies and their evolution, emphasizing the strong connections among strategy, culture and performances.

      This analysis is based on a research carried out in Romania and is targeting to offer new perspectives over the factors that affect the enterprises behaviour and what are some of the options that the present managers can apply in a more and more dynamic environment in order to meet appropriately the stakeholders expectations.

      Keywords: enterprises behaviour, economic and managerial analysis, strategy, organizational culture