International Geo-Expansion and the Small Business:
Entry, Coordination and Competitive Advantage

Author: Robert A. DESMAN
Published in: Vol:8 No.3 / 2007

      This paper presents a conceptual exploration of the impact of risk, complexity, and information on the international geo-expansion strategies available to small businesses. Entry strategy is a function of risk.
      Coordination strategy is a function of complexity. And, competitive advantage is a function of information. Entry strategies are evaluated in terms of the relative risk and complexity associated with each. The roles global sourcing, human resources, global distribution, and accounting practices play in the coordination process are addressed. Finally, a discussion of how small businesses can gain competitive advantage in the marketplace by capitalizing on market and product imperfections is presented.