Trends in the Romanian Advertising Industry:
Positioning, Competition, and Selection
All Central and East-European countries have experienced significant economic growth over the last 15 years. Romania has lagged behind for several years but is currently experiencing privatization and economic growth. As the Romanian market has spawned many local entrepreneurs and attracted many global marketers, likewise an advertising industry consisting of many local and international agencies has developed to serve their needs. The present paper summarizes and classifies the different stages of the industry and its competitiveness. It extrapolates the findings to the competitive advantages created by advertising and the competitiveness of the advertising industry clients.