An Analysis of Gender Role Portrayals Appearing in
Romanian in Magazine Ads 2000-2005

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Authors: Darryl W. MILLER, Dan ARDELEA
and Michael STOICA
Published in: Vol.7 / 2006

      This study examines gender role portrayals for both women and men in ads appearing in Romanian consumer magazines from 2000 to 2005. As expected, results revealed both progressive and traditional gender role portrayals for both groups. This reflects changing values and norms that might be expected in a society experiencing a transition from a relatively isolated and centrally-planned socialist economy toward a more globally integrated market-based economy and European Union membership.