Strategies in the Internationalization Context
The profound changes in economy determined by transition to knowledge based economy and knowledge based management are reflected in new Companies strategic approach. Companies are facing ever-increasing challenges, brought on by transition to knowledge based economy, marketplace pressures, the nature of the workplace etc.
Many companies are now looking to knowledge based strategies to address these challenges, considering the recent developments of these as a visible result of knowledge based management emergence. Such initiatives are often started with the development of a knowledge management strategy. To be successful, a KM strategy must identify the key needs and issues within the Companies and provide a framework for addressing these. This paper presents several typologies of knowledge based strategies, with the main focus on the most appropriate.