Vol. 25 No. 5 / 2024


1. The Impact of Artificial Intelligence on Environmental Challenges Embedded in Macromarketing Strategies Read article
Authors: Oana PRICOPOAIA, Nicoleta CRISTACHE, Dimitrie STOICA, Amalia-Cristina NEDELCUȚ
2. A Bibliometric Analysis on the Relationship between Mega Events and Regional Development Read article
Authors: Alexandra BARBU, Luminița NICOLESCU
3. Economy and Technology: Integrating Information Technology into Modern Business Models – The Case of Romania Read article
Authors: Valeri Viorel SITNIKOV
4. Approaches to Leadership from the Perspective of Generation Z Read article
Authors: Andreea Bianca ENE (CONSTANTIN), Claudiu Nicolae GHINEA, Andreea Simona SĂSEANU
5. Advertising and Public Relations. An Analytical Approach Read article
Authors: Cezar Ionuț BICHESCU, Dimitrie STOICA, Alexandru CĂPĂȚÎNĂ
6. The Role of Effective Communication in the Prevention of Labor Conflicts within an Institution of Local Public Administration Read article
Authors: Anca Jarmila GUȚĂ
7. Innovative Management Practices to Optimize Employee Performance Read article
Authors: Sofia Mihaela ROMANESCU, Carmen Maria MIHALCEA, Denisa Mihaela ȘULĂ
8. The Impact of digital Transformation and Innovation on Economic Performance in the European Union Read article
Authors: Costinela FORTEA, Valentin Marian ANTOHI, Monica Laura ZLATI, Alina MECA
9. Students’ Perceptions of Summarizing Authentic English Accounting Articles Read article
Authors: Elena TĂLMĂCIAN
10. Contribution of Organic Farming for Achieving the Objectives of Sustainable Agriculture Read article
Authors: Ovidia Ramona POPA, Raluca Andreea ION
11. Exploring Public-Private Partnerships in Romania: Benefits, Challenges, and Implications for Infrastructure Development and Sustainable Growth Read article
Authors: Cristina Gabriela COSMULESE
12. The Received Quality - Customer Satisfaction and Loyalty Relationship: Test and Empirical Validation Read article
Authors: Djamila KADRI, Assia BRAHIMI
13. Development of an Integrated Quality Assurance Framework in Educational Institutions Read article
Authors: Ionela Liliana NICOLAE ȘTEFAN, Daniela Corina ROTESCU (PUIU), Cristinel Sorin SPÎNU
14. Short Supply Chains - A New Paradigm of Agricultural Marketing Read article
Authors: Florin PUIU, Adrian TUREK-RAHOVEANU
15. Sales Management in Green Finance: Investment Efficiency and Business Innovation in Financial Institutions Read article
Authors: Madalina VRABIE, Andrei ZEGREAN, Cecilia CIOCIRLAN
16. The Influence of Principals Management Styles on Alternative Assessment Implementation and Students Achievements - A research on Israeli High Schools Read article
Authors: Sofy AMNONY