The paper applies artificial neural networks to investigate the effect of the exporter�s relationship orientation on the export performance, mediated by the relationship quality, taking into account the supplier�s strategic orientation and the foreign customer�s approach to purchasing. The proposed model is supported mainly by the Second Networking Marketing Paradox, the Commitment-Trust Theory, the Relationship Marketing Paradigm and International Marketing fundamentals. The model developed, proposes that an exporter�s relationship orientation influences the relationship quality with a foreign customer, which, in turn, influences the exporter�s performance. Furthermore, the model proposes that the content of the relationship orientation is contingent on either the company�s strategic orientation � internally defined � or the interface with the customer, which is external to the company�s decision-making. The results of the empirical study generally confirm the theoretical hypotheses.

      Keywords: export performance, relationship orientation, relationship quality, strategic orientation, interface